BMW xDrive Cup
Everyone knows that BMW is a sport brand, but few know that BMW actively supports skiing and has occupied all ski resorts in Europe, promoting xDrive technology. Of course, Russia could not stay away and of course, our version of the xDrive Cup had to be cooler and more expressive.
In addition to the standard BMW mountain track, which filmed a video of the guest's descent and measured the time, a stylish brand zone was built in which resort guests often spent their apres ski time, showing their creativity and taking pictures with a gang of reliable BMW X3 security - BMW snowmen. And for those who were tired of the standard Rosa Khutor entertainment, it was possible to test drive a brand new crossover and enjoy the beauty of the mountain valley. Voila!
Format: downhill competition, exposition, test drive.