Audi Q7 at Museum Garage, Imagine Q7
This presentation thundered very loudly for several reasons:
  • The long-awaited car
  • Technological format: interactive presentation of the car in a virtual cinema created with the help of Samsung Gear RV glasses. The glasses were synchronized, so the guests got acquainted with the car at the same time. All this splendor happened in the newly opened pavilion of the Garage "Seasons", restored according to the project of the architectural bureau of Rem Koolhaas.
  • The audience was warmed up by a very unusual performer – Victoria Modesta. Her bionic prosthesis organically complemented the technological atmosphere.
  • The presentation was a real breakthrough in the event industry in terms of format, visual range and set the trend for technological solutions in product presentations.
  • Format: nonstandard car launch