BMW is a very progressive brand, so it can afford a little humor in the depth of serious marketing strategies and tactics.
How to combine: the premiere of the Bolshoi Theater - Vladislav Lantratov and the opening of BMW driving school?
Challenge from the Little Big music group came to the rescue. There are times when it is necessary to take very quickly decisions, because tomorrow the challenge may already be forgotten – in 1 day they agreed on the concept and wrote the script and as a result a cool viral video turned out. The main thing is to do everything quickly so that no one has time to understand, what happened)
Format: viral video.